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TRACK 9

Product value propositions and positioning

Learn to craft a clear value proposition and position your product to win using real-world frameworks and hands-on examples.

Here is what we will discuss during the meetings

What makes a great value proposition (and what kills one)
Use the Value Proposition Canvas to identify what your customers truly want (jobs / pains / gains)
Create a value proposition that solves for real customer pains
Use a positioning framework to understand what makes your product unique vs competitive alternatives
Write your positioning statement and key messages
Validate your product positioning and communicate it clearly to stakeholders
Use live examples, or your own product and 1:1 feedback
Become a Mentee

Meet your mentors

They are experienced professionals in the field who are dedicated to helping you succeed. They are committed to providing guidance, support, and expertise to help you achieve your goals.

Mentor

Andrei Berechet

Product Director

Product Director and mentor with expertise in product growth, discovery and design. I've built and scaled hundreds of products in fintech, SaaS, ecommerce and insurance. I love clarity and helping product managers level up

Sounds inspiring? Become a mentee!

Want to make better decisions for your products and team?

Apply now and learn from a seasoned expert.

Become a Mentee

Who is this track for

Junior or mid-level PMs who want to sharpen product messaging
More technical PMs who want to own products end to end (beyond build and delivery)
People working on early-stage products
Anyone who has a product but struggles to explain it clearly in a competitive market
PMs looking to improve their communication with stakeholders or sales

Who is this track not for

People who don't like dogs
Senior PMs who've owned products end to end
Technical or platform PMs who don't have external customers
Senior product marketers or growth leads who’ve mastered positioning
PMs with a mature product that are post product-market fit.
People who are looking for passive learning, and don't like to engage in ideation.

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