Skip to content

Alternative School of Product

Free, hands-on workshops run by practitioners on the approaches they had to figure out themselves.
Small rooms, pick what's relevant, and leave with something you can use on Monday.

Come as an attendee, or teach what you've figured out.

0Upcoming workshops
0–5hPer session
0%Free
How it works

Not a course. A workshop.

No curriculum, no certificates, no theory for its own sake. Just focused, practical sessions with people who've solved the exact thing you're stuck on.

01

Practitioners, not trainers

Every workshop is run by someone doing the work, on an approach they had to figure out themselves. No theory decks, no borrowed frameworks.

02

Small rooms

Cohorts cap around 12 to 15 people, so you actually practise in breakouts, get real feedback, and ask the questions that matter to you.

03

Pick what's relevant

Each session stands alone. You're choosing the 2 to 5 hours that match what's on your plate right now, not signing up for a curriculum.

04

Free, always

Powered by Product Makers, run by volunteers. The only thing it costs is your time, and showing up prepared so a spot doesn't go to waste.

Upcoming workshops

Hands-on sessions, led by people who ship.

The Autumn 2026 season: eight hands-on sessions from late October through November, each led by a practitioner teaching the approach they use every day. Seats are limited, book your seat early.

Positioning · Messaging

Positioning & Product Narratives

24 Oct 2026 · 10:003hOnline

Fix your positioning before you touch the words. If your demo, sales page, and pitch never quite cut through, the copy isn't the problem — it's upstream: who you're for, what puts them in the market, and what only you can claim. You'll learn to tell ICP from persona, spot the trigger moment, and build up to pains, benefits, and differentiation you can defend. Worked live on a shared case study, for PMs, product marketers, and founders writing their own messaging.

Trainer

  • Alice TeodorescuAT

    Alice Teodorescu

    Co-founder, Product Marketing & Growth @ Tipar Collective

Stakeholders · Influence

From Alignment to Agreement: Stakeholder Management for Product Makers

6 Nov 2026 · 10:005hOffline · ING Hubs

Products move forward through relationships. Strengthen your stakeholder management and negotiation skills to navigate competing priorities, build trust, and move from alignment to committed decisions.

Trainers

  • Andreea Ștefan

    Andreea Ștefan

    Product Area Lead @ ING Hubs

  • Narcisa AldeaNA

    Narcisa Aldea

    Product Manager @ ING Hubs

AI · Automation

Automate the Backlog [Non-Technical]: Custom AI Agents That Turn Jira Tickets Into Completed Work

10 Nov 2026 · 16:003hOnline

Build your own AI agent that works straight from a Jira board instead of a chat window. Pick one manual task (like social posts, landing pages, or bug fixes) and build a working agent that picks up tickets and returns finished work — step by step guidance and NO CODING needed. Aimed at founders, operators, and PMs looking for a framework to build their own agents.

Trainer

  • Eugen IordacheEI

    Eugen Iordache

    Founder & Technical PM @ Tailoored AI

AI · Claude Skills

The Anatomy of (Claude) Skills

12 Nov 2026 · 18:002hOnline

Learn to turn your recurring workflows into Claude Agent Skills. Understand what a Skill is, how Claude picks it up, and find out about the different tiers, then build a working Skill live from a real task. Leave with a mental model, a finished Skill, a checklist and templates.

Trainers

  • Albert CristeaAC

    Albert Cristea

    Product Leader @ AdamoHub

  • Ștefania CiorobaȘC

    Ștefania Cioroba

    Product Manager @ Smartheads

AI · Prototyping

Prototyping with AI

13 Nov 2026 · 09:003hOnline

Build a working prototype in three hours and leave with a workflow you can reuse on Monday. The workshop covers AI prototyping for Junior–Mid product people who want to validate ideas FAST. You'll cover the tool landscape, the trade-offs, how to control what the AI builds, and where the risks and ethics sit. Main goal: learn how to use these tools well AND work better with your UX designer.

Trainers

  • Raluca Piteiu-ApostolRP

    Raluca Piteiu-Apostol

    Product Manager & Consultant @ Accesa

  • Claudia MascasCM

    Claudia Mascas

    UX/UI Design Consultant @ Accesa

AI · Automation

Automate the Backlog [Technical]: Custom AI Agents That Turn Jira Tickets Into Completed Work

17 Nov 2026 · 16:003hOnline

Build your own AI agent that works straight from a Jira board instead of a chat window. Pick one manual task (like social posts, landing pages, or bug fixes) and build a working agent that picks up tickets and returns finished work — step by step guidance and NO CODING needed. Aimed at founders, operators, and PMs looking for a framework to build their own agents.

Trainer

  • Eugen IordacheEI

    Eugen Iordache

    Founder & Technical PM @ Tailoored AI

AI · Strategy

Thinking in Agents: What Agentic AI Means for Your Product & Role

20 Nov 2026 · 16:302h 30mOnline

Agentic AI is showing up around every product, as a request from above, a competitor's launch, or a shift in what users expect, and most PMs and designers cannot yet judge it beyond the hype. In this workshop we tear down real agentic products the way product people do: we use them, spot the decisions their makers took, and learn to see those decisions everywhere. You leave with a simple framework to evaluate any AI product and a clear way to respond when one lands on your desk.

Trainer

  • Teodora BaciuTB

    Teodora Baciu

    Principal Product Manager @ EverWorker

Data · Decisions

The Insight Loop: Turning Data Into Product Decisions

21 Nov 2026 · 10:003hOnline

Everyone has product analytics, but having the numbers doesn't mean you understand what's happening. This workshop closes that gap: separating perception from reality, defining and observing real user behavior instead of just tracking events, and finding what's actually getting in your users' way. We'll unpack the traps that make teams feel data-driven without being it — analysis paralysis, correlation mistaken for causation, dashboards nobody acts on. Then we put it to work in a hands-on case study: messy data in, a product decision you'd actually act on out.

Trainer

  • Ana Maria UngureanuAU

    Ana Maria Ungureanu

    Co-founder @ arialabs

Is it for you?

You'll get the most out of this if…

You have a concrete challenge right now (a positioning problem, a stakeholder situation, an AI workflow you can't quite crack) and want focused hours with someone who's solved it.

You're investing in your craft: picking up the workflows, tools and mindsets that are about to become table stakes in your role, before they do.

Figured something out the hard way? Teach it.

Every workshop starts with a practitioner who solved a real problem and wanted to pass on the approach. The Call for Trainers opens once an edition: propose a topic you've cracked, and we'll help you shape it into a session, on your format and your schedule.

Good to know.

Not the right fit?

None of these workshops match your interest or schedule? Join us on Slack to connect with the community, be first to hear when we launch new ones, and even tell us what topics to look into.